Meeting Agenda

Nomadic and Collaborative Media International Workshop

Date & Time : 5th October 2010

Venue : Studio 0, Ground Floor, BBC Television Centre Wood Lane, London W12 7RJ Location

NOTICE FOR MEMBERS : This event was video’ed and the recordings are provided in Flash and mp4 for members’ convenience via www.mobilevce.com/MTG515

Objectives

Nomadic Collaborative Media moves beyond the delivery of the same content adapted to various screens and beyond engaging with such content one device at a time. New ways in which media will be consumed, shared, combined and distributed in real time, across multiple collaborative devices and users in the home and elsewhere, have vast potential to change the way we use familiar devices. These will give birth to new interaction models, devices, content, applications and services, and indeed to a new marketplace defined through inter-industry partnerships. Developments in the area will also have profound implications in the public and private industrial spaces associated with social interactions. Nomadic and Collaborative Media, championed by BBC R&D, along with Augmented Travel, championed by Thales, provide the two guiding themes for pioneering explorations within the Mobile VCE’s “User Interactions for Breakthrough Services” programme, led by Orange and supported by Vodafone, et al.

This focused workshop is a by-invitation event that will bring together internationally-leading industrial and academic thinkers, with the purpose of sharing ideas and creating new insights around Nomadic Collaborative Media. It aims to explore the opportunities and challenges from several viewpoints: those of media broadcasters and service providers, consumer electronics manufacturers, UI/UX designers, and mobile and CE software providers. Whilst aimed principally at the consumer space, such techniques may also find application in enterprise applications and in the delivery of public services.

This workshop is organised by Mobile VCE's Industrial Steering Group for the "User Interactions for Breakthrough Services" programme.

Programme

Arrival & Registration - Opens at 9am

9.30

Welcome & Introduction

A succinct introduction to the background and objectives of the day.

Walter Tuttlebee, Chief Executive, Mobile VCE

Setting the Scene - A Dynamically Composable Opportunity

9.35

The Opportunity: User Interactions for Breakthrough Services

We are living in an era of rapid change. This is well appreciated in terms of technology, however it is also the case with regard to the services enabled by this technology. The User Interactions for Breakthrough Services project has the goal of defining the characteristics of these services as well as how we will interact with them. The opportunities for all organisations are immense provided they can stay at the forefront of these changes and not be left behind.

Jason Williams, Orange

9.55

Nomadic Collaborative Media: The Art of the Future Possible

Nomadic Collaborative Medi sees commercial exploitation of the home's device capabilities evolving into multi-device and multi-related service interactions, especially in the area of multimedia. Nomadic aspects see a seamless flow of media across devices in an unobtrusive manner, between mobile and CE devices, while collaborative aspects sees multiple related multimedia content, data and services working together (sporadically or continuously) to produce a deeper, more engaging, more continuous experience for social group interaction with service providers. This implies a range of time- and event-based synchronicity between devices, from video-frame accurate to time-of-day. New business models will be required to address the combination of synchronised services and content enhancements from multiple providers.

Jerry Kramskoy, BBC

10.15

Coffee Break

Service Visions in a Fluid Future Environment
Are Media, Internet and Mobile merging – or can their future incarnations each bring new, unique and complementary capabilities that can enable all to prosper through creating new service possibilities ? We invite perceptions from players across the new value landscape …

Service Provider Perspectives

10.45

Broadcast & Internet - New Forms of Programming & Content

YouView is a joint venture of some of the biggest UK names in broadcasting and Internet, that will be changing the face of UK Television through its new box due for launch on 2011. This box brings together FreeView, catch-up TV, HD, and PVR, plus interactive applications.

Anthony Rose, CTO of YouView, gives an overview of YouView, and then looks to a possible future, where the YouView box interacts with other home devices, such as mobiles and pads, to provide multi-device interactive media, collaborating when and as needed, that together create a distributed user experience for audience engagement. He touches on the opportunities and challenges for 3rd parties delivering aspects of this content and services, alongside the main TV content, and what this might mean for the industry

Anthony Rose, Chief Technical Officer, YouView (previously Project Canvas)

11.10

Internet Services for the Mobile User

Having made major transitions in its past history, Nokia began its transition to provide internet services several years ago. Despite a much lower PR profile, its Ovi store has been rapidly evolving, with more people today using the free Ovi maps for personal navigation than Google maps. However, looking to the future, Nokia is in a unique position given its huge base of installed handsets and knowledge of user behaviour to deliver a breadth of personalised and contextualised services. Jyri Huopaniemi will provide his perspectives on what form such future capabilities might take and how such services could evolve.

Jyri Huopaniemi, Director, Nokia Research Centre, Tampere

11.35

Mobile & Fixed Internet

Vodafone is the world's largest mobile telecommunication network company, and has operations in 31 countries and partner networks in a further 40 countries. As a mobile network operator, and Broadband and TV provider, the company is increasingly investing in media services which can enhance users' social and communications experiences. The 'liberation' of media from single devices to an ability to jump across multiple devices and be shared between users in a range of as-yet-unknown ways, provides unparalleled opportunities for Vodafone. In this session, Franco will share some thoughts and developments from the perspective of one of the world's great mobile companies.

Franco Papeschi, Vodafone

11.55

Games - an Increasingly Nomadic and Collaborative Form of Media

Gaming - a multi-billion dollar industry- has traditionally been the domain of a focussed set of users, operating very much within its own sphere. In recent years however, continuous improvements in compute power and connectivity (social and network) of everyday devices such as mobile phones, along with ease of access to games, has meant that gaming is gradually penetrating through and being marketed towards a much wider audience than before.

Xavier Delplanque from Orange will present the trends we are seeing in this space, and outline why gaming is going to become increasingly important in the Nomadic and Collaborative Media space. He will share how this has been recognised at Orange - a mobile operator - and start a discussion on how gaming is likely to become increasingly social and continue to evolve and merge with other, until recently, unrelated media.

Xavier Delplanque, Orange

12.15

Panel Discussion: ‘Multi-Device, Multi-Screen, Services: What are They ?’

Bringing cross-industry and cross-value chain perspectives, the panel will explore, jointly with all the workshop attendees, the question of what kinds of new services might be enabled by multiple, independent but interconnected screens and devices (some of which may not themselves have screens). Personal context will play an important role – but can take many forms, some of which are more evident and obvious from some perspectives yet not from others. These could enable a variety of possible evolutionary paths, some more appropriate for some players and sectors than others.

Lunch Break & Demonstrations

12.45

Lunch Break & Demonstrations

An opportunity to eat, and to view demonstrations of new and emerging interaction technologies, and to networks. Technologies will include:

Thermal Output, Finger-pointing fish-eye zooming, Gestural input, Multi-point Back-of-device Ultrasonic Haptic Feedback, Pressure Input

Consumer Electronics (CE) & Billing Perspectives

1.30pm

Interaction Technologies

A major CE provider of home electronics and personal CE devices (games, cameras, phones, etc), Sony products have already begun to address the first steps of convergence, with its Internet TV and TransferJet (375 Mb/s wireless) technology. New products under development include iGlass – lightweight augmented reality 3D glasses - and simple camera-driven gestural input. The capabilities enabled by such technologies will be outlined, with a view to exploring possible synergies and stimulating discussion on potential applications that could emerge by combining these with trends in other parts of the value chain.

Chris Clifton, Sony, Director Sony SES

1.50

Personal Context

A recognised technology innovator, with a major silicon and IPR presence in the industry, one of Qualcomm's goals is to redefine the wireless mobility experience through the design of increasingly powerful mobile handsets, computers and innovative consumer electronics devices. In this session, Anthony Sheehan will describe some application opportunities enabled by contextual awareness and explore how these could enable the new world of Nomadic and Collaborative Media.

Anthony Sheehan, Qualcomm, Internet Services Division

2.10

Delivery & Billing of Future Content & Services

mBlox enables businesses to deliver and bill for mobile services and content around, specializing in global operator connectivity and mobile billing, mBlox maintains connections to more than 600 mobile operators in 180+ countries. As such, mBlox have unique insights into the challenges of provisioning content-based services - as these move from single-screen to multi-screen, and in the future involve content and data from IT networks from other industries, the complexity of such challenges will multiply.

Stephen Wood, Global Director Product Management, mBlox

2.30

Coffee Break

User Experience & Software Provider Perspectives

2.50

Design for User Adoption of Unfamiliar New Service Concepts

Digital convergence brings complex challenges, especially for service interactions with the end-user. Fjord are a digital service design company, focused on bringing elegant simplicity to the service consumer. They perceive the central benefit of digital media is enhancing communication between people. Fjord shall be discussing its views on what services could look like for interacting with related media distributed across multiple collaborative devices in the home, such as connected hybrid TV and mobiles, so the overall effect is immersive and complementary across these devices.

Sonja Waskan, Senior Service and Interaction Designer, Fjord

3.10

Software Enablers for Multi Modal Cross Devices User Interaction

Myriad Group has been created through the merger of Esmertec, Sagem and PurpleLabs, resulting in a group with a wide offering of embedded system software, primarily for mobile devices, ranging from Java virtual machines and optimised Android offerings, through mobile browsers, native applications and radio protocol stacks, as well as USSD-based products.

Myriad work closely across many aspects of embedded systems, including mobile, BluRay and DVD players, and DVD players. Myriad software can be found on over 2 billion devices. In this session, Myriad present their view on how those key software enablers are evolving to enable a cross device multimodal interaction.

Gael Rosset, Director, CTO's Office, Myriad

Bringing it All Together

3.30

Enabling Breakthrough Services – The Role of Ecologies of Technology & Use

In this session, Eamonn O' Neill, Academic Coordinator of the Mobile VCE User Interactions programme, will provide an overview of the research activity. The presentation will explore socio-economic aspects of breakthrough services, the state of the art and potential impact of new interaction modalities, & their combinations, and the importance of ecologies of devices, services and users. Eamonn will also describe the toolkit approach adopted by the programme, in order to package-up and make the emerging knowledge and approaches available to member organisations.

Eamonn O’Neill, University of Bath

4.00

Open Debate – “Application Opportunities, Challenges & Barriers”

An opportunity review and explore the synergies, tensions and creative possibilities that could
emerge from the enabling technologies presented during the day.
What are the biggest challenges, the biggest opportunities, the biggest uncertainties?
How can technologies translate into new services ?
What are the most promising areas that should be explored, for early adopter and laggards ? These will form the basis of a further workshop, exploring possible new Business Models, in early 2011.

4.30

Concluding Remarks – Where to From Here ?

A summary of the key messages emerging from the day and how VCE will take them forward.

Walter Tuttlebee, Chief Executive, Mobile VCE

followed by EVENING DINNER for Conference Speakers & Invited Guests
Speakers who are available and wish to join the dinner are requested to contact the conference organisers in advance. It is planned to finish around 8.30pm.

Revised 9th November 2010

MobileVCE Home

Arrival & Registration - Opens at 9am
9.30	Welcome & Introduction A succinct introduction to the background and objectives of the day.	Walter Tuttlebee, Chief Executive, Mobile VCE
Setting the Scene - A Dynamically Composable Opportunity
9.35	The Opportunity: User Interactions for Breakthrough Services We are living in an era of rapid change. This is well appreciated in terms of technology, however it is also the case with regard to the services enabled by this technology. The User Interactions for Breakthrough Services project has the goal of defining the characteristics of these services as well as how we will interact with them. The opportunities for all organisations are immense provided they can stay at the forefront of these changes and not be left behind.	Jason Williams, Orange
9.55	Nomadic Collaborative Media: The Art of the Future Possible Nomadic Collaborative Medi sees commercial exploitation of the home's device capabilities evolving into multi-device and multi-related service interactions, especially in the area of multimedia. Nomadic aspects see a seamless flow of media across devices in an unobtrusive manner, between mobile and CE devices, while collaborative aspects sees multiple related multimedia content, data and services working together (sporadically or continuously) to produce a deeper, more engaging, more continuous experience for social group interaction with service providers. This implies a range of time- and event-based synchronicity between devices, from video-frame accurate to time-of-day. New business models will be required to address the combination of synchronised services and content enhancements from multiple providers.	Jerry Kramskoy, BBC
10.15	Coffee Break
Service Visions in a Fluid Future Environment Are Media, Internet and Mobile merging – or can their future incarnations each bring new, unique and complementary capabilities that can enable all to prosper through creating new service possibilities ? We invite perceptions from players across the new value landscape …
Service Provider Perspectives
10.45	Broadcast & Internet - New Forms of Programming & Content YouView is a joint venture of some of the biggest UK names in broadcasting and Internet, that will be changing the face of UK Television through its new box due for launch on 2011. This box brings together FreeView, catch-up TV, HD, and PVR, plus interactive applications. Anthony Rose, CTO of YouView, gives an overview of YouView, and then looks to a possible future, where the YouView box interacts with other home devices, such as mobiles and pads, to provide multi-device interactive media, collaborating when and as needed, that together create a distributed user experience for audience engagement. He touches on the opportunities and challenges for 3rd parties delivering aspects of this content and services, alongside the main TV content, and what this might mean for the industry	Anthony Rose, Chief Technical Officer, YouView (previously Project Canvas)
11.10	Internet Services for the Mobile User Having made major transitions in its past history, Nokia began its transition to provide internet services several years ago. Despite a much lower PR profile, its Ovi store has been rapidly evolving, with more people today using the free Ovi maps for personal navigation than Google maps. However, looking to the future, Nokia is in a unique position given its huge base of installed handsets and knowledge of user behaviour to deliver a breadth of personalised and contextualised services. Jyri Huopaniemi will provide his perspectives on what form such future capabilities might take and how such services could evolve.	Jyri Huopaniemi, Director, Nokia Research Centre, Tampere
11.35	Mobile & Fixed Internet Vodafone is the world's largest mobile telecommunication network company, and has operations in 31 countries and partner networks in a further 40 countries. As a mobile network operator, and Broadband and TV provider, the company is increasingly investing in media services which can enhance users' social and communications experiences. The 'liberation' of media from single devices to an ability to jump across multiple devices and be shared between users in a range of as-yet-unknown ways, provides unparalleled opportunities for Vodafone. In this session, Franco will share some thoughts and developments from the perspective of one of the world's great mobile companies.	Franco Papeschi, Vodafone
11.55	Games - an Increasingly Nomadic and Collaborative Form of Media Gaming - a multi-billion dollar industry- has traditionally been the domain of a focussed set of users, operating very much within its own sphere. In recent years however, continuous improvements in compute power and connectivity (social and network) of everyday devices such as mobile phones, along with ease of access to games, has meant that gaming is gradually penetrating through and being marketed towards a much wider audience than before. Xavier Delplanque from Orange will present the trends we are seeing in this space, and outline why gaming is going to become increasingly important in the Nomadic and Collaborative Media space. He will share how this has been recognised at Orange - a mobile operator - and start a discussion on how gaming is likely to become increasingly social and continue to evolve and merge with other, until recently, unrelated media.	Xavier Delplanque, Orange
12.15	Panel Discussion: ‘Multi-Device, Multi-Screen, Services: What are They ?’ Bringing cross-industry and cross-value chain perspectives, the panel will explore, jointly with all the workshop attendees, the question of what kinds of new services might be enabled by multiple, independent but interconnected screens and devices (some of which may not themselves have screens). Personal context will play an important role – but can take many forms, some of which are more evident and obvious from some perspectives yet not from others. These could enable a variety of possible evolutionary paths, some more appropriate for some players and sectors than others.
Lunch Break & Demonstrations
12.45	Lunch Break & Demonstrations An opportunity to eat, and to view demonstrations of new and emerging interaction technologies, and to networks. Technologies will include: Thermal Output, Finger-pointing fish-eye zooming, Gestural input, Multi-point Back-of-device Ultrasonic Haptic Feedback, Pressure Input
Consumer Electronics (CE) & Billing Perspectives
1.30pm	Interaction Technologies A major CE provider of home electronics and personal CE devices (games, cameras, phones, etc), Sony products have already begun to address the first steps of convergence, with its Internet TV and TransferJet (375 Mb/s wireless) technology. New products under development include iGlass – lightweight augmented reality 3D glasses - and simple camera-driven gestural input. The capabilities enabled by such technologies will be outlined, with a view to exploring possible synergies and stimulating discussion on potential applications that could emerge by combining these with trends in other parts of the value chain.	Chris Clifton, Sony, Director Sony SES
1.50	Personal Context A recognised technology innovator, with a major silicon and IPR presence in the industry, one of Qualcomm's goals is to redefine the wireless mobility experience through the design of increasingly powerful mobile handsets, computers and innovative consumer electronics devices. In this session, Anthony Sheehan will describe some application opportunities enabled by contextual awareness and explore how these could enable the new world of Nomadic and Collaborative Media.	Anthony Sheehan, Qualcomm, Internet Services Division
2.10	Delivery & Billing of Future Content & Services mBlox enables businesses to deliver and bill for mobile services and content around, specializing in global operator connectivity and mobile billing, mBlox maintains connections to more than 600 mobile operators in 180+ countries. As such, mBlox have unique insights into the challenges of provisioning content-based services - as these move from single-screen to multi-screen, and in the future involve content and data from IT networks from other industries, the complexity of such challenges will multiply.	Stephen Wood, Global Director Product Management, mBlox
2.30	Coffee Break
User Experience & Software Provider Perspectives
2.50	Design for User Adoption of Unfamiliar New Service Concepts Digital convergence brings complex challenges, especially for service interactions with the end-user. Fjord are a digital service design company, focused on bringing elegant simplicity to the service consumer. They perceive the central benefit of digital media is enhancing communication between people. Fjord shall be discussing its views on what services could look like for interacting with related media distributed across multiple collaborative devices in the home, such as connected hybrid TV and mobiles, so the overall effect is immersive and complementary across these devices.	Sonja Waskan, Senior Service and Interaction Designer, Fjord
3.10	Software Enablers for Multi Modal Cross Devices User Interaction Myriad Group has been created through the merger of Esmertec, Sagem and PurpleLabs, resulting in a group with a wide offering of embedded system software, primarily for mobile devices, ranging from Java virtual machines and optimised Android offerings, through mobile browsers, native applications and radio protocol stacks, as well as USSD-based products. Myriad work closely across many aspects of embedded systems, including mobile, BluRay and DVD players, and DVD players. Myriad software can be found on over 2 billion devices. In this session, Myriad present their view on how those key software enablers are evolving to enable a cross device multimodal interaction.	Gael Rosset, Director, CTO's Office, Myriad
Bringing it All Together
3.30	Enabling Breakthrough Services – The Role of Ecologies of Technology & Use In this session, Eamonn O' Neill, Academic Coordinator of the Mobile VCE User Interactions programme, will provide an overview of the research activity. The presentation will explore socio-economic aspects of breakthrough services, the state of the art and potential impact of new interaction modalities, & their combinations, and the importance of ecologies of devices, services and users. Eamonn will also describe the toolkit approach adopted by the programme, in order to package-up and make the emerging knowledge and approaches available to member organisations.	Eamonn O’Neill, University of Bath
4.00	Open Debate – “Application Opportunities, Challenges & Barriers” An opportunity review and explore the synergies, tensions and creative possibilities that could emerge from the enabling technologies presented during the day. What are the biggest challenges, the biggest opportunities, the biggest uncertainties? How can technologies translate into new services ? What are the most promising areas that should be explored, for early adopter and laggards ? These will form the basis of a further workshop, exploring possible new Business Models, in early 2011.
4.30	Concluding Remarks – Where to From Here ? A summary of the key messages emerging from the day and how VCE will take them forward.	Walter Tuttlebee, Chief Executive, Mobile VCE
followed by EVENING DINNER for Conference Speakers & Invited Guests Speakers who are available and wish to join the dinner are requested to contact the conference organisers in advance. It is planned to finish around 8.30pm.



Revised 9th November 2010	MobileVCE Home	Copyright © 2010 Mobile VCE.